tag:blogger.com,1999:blog-7458204090202254416.post795144630032769732..comments2024-01-09T01:26:56.664+05:30Comments on The BTL Life: 70% impulse purchase - no more.Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7458204090202254416.post-43219379492312667472012-01-29T22:29:02.694+05:302012-01-29T22:29:02.694+05:30Hi Snehamoy, seems logical that it should be highe...Hi Snehamoy, seems logical that it should be higher in "experiential" categories like apparels. Will look out for more data on the same - including the impact of the online trade within the apparels biz. Great if you could share some.Vijay Singhhttps://www.blogger.com/profile/11691385539154874360noreply@blogger.comtag:blogger.com,1999:blog-7458204090202254416.post-31233040458930126892012-01-29T21:55:20.076+05:302012-01-29T21:55:20.076+05:30Because of Time Poverty, purchases are more planne...Because of Time Poverty, purchases are more planned as people do not want to wander around a store, exploring it and looking for things to buy.Hence, impulse purchases at least for the grocery world is limited. The world of apparels and departmental stores though is slightly different and brands can still influence a person at the point of sale, though that is again on the decline.<br /><br />SnehamoyAnonymousnoreply@blogger.com