An accelerator, not a challenger.

In the various discussions over the last one month of AaramShop presence one question has been a constant. How is AaramShop different from the other e-commerce portals - of which there seem to be quite a few for every need?

The answer is quite simple, AaramShop is not a portal, it is a platform. AaramShop is not designed to complete with the neighborhood retailers - rather it is designed to enable them and enhance their competitiveness.

As a hybrid retail platform, AaramShop integrates the ubiquitousness, vastness and choice of brands of the web-store with the hyper-local capability to deliver of the independent neighborhood retailer.

The services of AaramShop come free to all member of this complex retail eco-system - that includes the consumers, brands that are consumed and retail channel that enables that consumption.

Related articles

• When Worlds Collide
• QR Code integration opportunities for brands on AaramShop
• 1st taste of Web for the local kirana wala (Mom & Pop Stores)

AaramShop Pro: Free Services Available for Brands on AaramShop

AaramShop Pro: Free Services Available for Brands on AaramShop: "FMCG / CPG brands can now use the various powerful and unique features of the AaramShop platform to ensure an enhanced presence of their brands"

QR code opportunity for CPG / FMCG products.

QR = Quick Response.

Having said that, the implementation & integration of the QR technology for FMCG / CPG brands in most markets (including India) has been very limited and for good reason. Even if you were to get the consumer to use the QR code on the product pack or shelf - what do you do next? A customer's visit to the website for more product information, usage tips etc are great possibilities and should be exploited, however, sales has not been very high on the agenda.

Now AaramShop adds another dimension to what a brand owner can do with the simple QR code - your consumer can now order your specific product / brand and have it delivered within hours to his / her doorstep; and all this without any escalation in the costs.

Re-ordering of your product, just when your customer is about to run out of it has never been easier.

Try it.

Most smart phone either already have a QR reader or the same can be downloaded free from any of the App centers or download from here;

Also try this;

Official Google CPG Blog: The Zero Moment of Truth

Official Google CPG Blog: The Zero Moment of Truth: "Posted by Jenny Liu, Industry Marketing Manager, CPG The term ' First Moment of Truth ' (commonly called FMOT) was coined by Procter & Gam..."

Googland: [G] Creating a “Zero Moment of Truth”: Maximizing ...

Googland: [G] Creating a “Zero Moment of Truth”: Maximizing ...: "Official Google CPG Blog : Creating a “Zero Moment of Truth”: Maximizing Search Opportunity in CPG Posted by Ali Manning, Industry Analyst ..."