Thursday, June 6, 2013
Saturday, March 16, 2013
Introducing AaramOffers.
AaramOffers are hyper-local offers on grocery and daily essential products, that enable consumers to find the best offers within minutes from their homes and have them delivered at their doorstep.
AaramOffers are currently restricted to retailers within India.
Saturday, March 2, 2013
The internet & The Local Business.
Local businesses and brands that use local businesses to market / sell themselves understand the power of "word-of-mouth" marketing. However, it is normally expected that the internet marketing is the domain of larger corporates and that your local store is immune to its impact.
Contrary to that belief Milo, an online product locator, has put together this infographic that speaks volumes about the power of online reviews for local businesses.
According to the Small business Search Marketing Survey by American
Express OPEN, U.S. small businesses can still count on word-of-mouth as a
top way for shoppers to find them. Close behind, however, is the
Internet. Local consumers now heavily rely on search engine power when
shopping locally.
This trend binds in very well with the AaramShop's strategy of bring the local neighborhood grocers online, thereby get them future-ready.
Saturday, February 23, 2013
Friday, February 15, 2013
From the web to the consumers' doorstep; enabled commerce for FMCG brands.
FMCG brands are uniquely challenged when it comes to exploiting the digital boom. The in-ability to close the loop using a traditional e-commerce route has plagued the sector forever.
Almost all digital spends undertaken by FMCG brands have resulted in an increased awareness and engagement, however, resultant transactions have been a challenge.
Traditional ecommerce has been a non-starter in the sector due to low product cost, lower retailer margins, very high logistics costs etc.
AaramShop’s unique model, enables FMCG brands to extend their digital campaigns to have a last mile connect.
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| Connecting digital assets to last mile assets for FMCG brands |
AaramShop enables home delivery of your brands to millions of households across India via its thousands of partner retailers who are strategically placed within the neighborhoods.
View a simple example here of how a “buy now” integration can change a touch-point to an action point.
To ensure that your next digital campaign or your existing digital assets get you a higher and a trackable RoI, do contact me.
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