Interesting to note a shift in the focus on IT spends with the CPG companies. While CPG companies have traditionally viewed technology as a necessary
business expense to be managed in the most efficient way possible, during the past few years, CPG companies have grasped the
commercial potential of the burgeoning supply of information about
customers’ behaviors, needs, and wants.
The volume of data emanating
from point of sale, in-store engagement, mobile platforms, and social
media is exploding and unleashing value from technology in ways that go
beyond operational efficiency. This is leading to a fundamental change
in what businesses expect from technology.
Read the full article here
