If Einstein can be simplified, I bet digital marketing for FMCG / CPG brands can be simplified as well.
You would have noticed that it is difficult (if not impossible) to wrap up a digital / online marketing discussion, without learning a few extra jargons and tech-speak. All the jargon has a MEGO effect on me (`My Eyes Glaze Over') :-).
If you are into jargons pick up a few from here.
The other interesting bit in most discussions is the "evasive action" when it comes to quantifiable returns from the marketing spends.

Talk to us about our Simplified Online Plan for FMCG brands (in India) and sign-in for the Step-Up Program.
You are assured of time porn (jargon 3)
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