Punctuating the shoppers' phone based journey.

The growth in the Home Order segment has significant implications for brands.

Most current in-store marketing strategies are primarily focused on influencing the customers @ the store, however, with the customer reducing her visits to the store, and Home-Order segment increasing rapidly, brands might miss out on this large section of busy-consumers.

Research undertaken by AaramShop indicates that almost 50% of FMCG shopping in urban India happens on the phone.

AaramShop has innovated to punctuate the consumer's phone based order journey at over 10000 partner AaramShops, with relevant brands in order to make a more informed shopping decision.

Thus, by intercepting phone orders, AaramOncall enables brands tap this increasing segment directing the brand message straight into the households.

Know more here

State of Grocery Home Delivery Report : India

As part of our constant endevour to understand the evolving trends & shopping behavior of grocery

consumers, AaramShop undertook an exhaustive research across 150 stores in the Delhi & NCR. The core objective was to understand the entire scope of "home delivery" within the FMCG segment and its current and future impact on brands. 

The research results are in and they indicate that Home Orders at the neighborhood retail stores are starting to become very significant indeed.  This, of course, has significant implications for brands from the following points:

a.    How to influence the customer when she is planning her monthly purchase

b.    How to influence her when she is placing the order

c.    How to influence her when she is getting the delivery

We found that 60% of the shops surveyed had more than 40% of their business coming from the Home Orders. Y-axis represents the % of business via home orders.

If you are interested to get hold of the full report, please send me an email or a tweet.

Related articles

• The changing profile of Indian retailers & AaramShop.
• Point of Sale has moved - from the store to the consumers' home.
• Mobile Disrupting Path to Purchase.
• Simplified Online Plan for FMCG brands in India.