Saturday, February 23, 2013
Friday, February 15, 2013
From the web to the consumers' doorstep; enabled commerce for FMCG brands.
FMCG brands are uniquely challenged when it comes to exploiting the digital boom. The in-ability to close the loop using a traditional e-commerce route has plagued the sector forever.
Almost all digital spends undertaken by FMCG brands have resulted in an increased awareness and engagement, however, resultant transactions have been a challenge.
Traditional ecommerce has been a non-starter in the sector due to low product cost, lower retailer margins, very high logistics costs etc.
AaramShop’s unique model, enables FMCG brands to extend their digital campaigns to have a last mile connect.
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| Connecting digital assets to last mile assets for FMCG brands |
AaramShop enables home delivery of your brands to millions of households across India via its thousands of partner retailers who are strategically placed within the neighborhoods.
View a simple example here of how a “buy now” integration can change a touch-point to an action point.
To ensure that your next digital campaign or your existing digital assets get you a higher and a trackable RoI, do contact me.
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