Wednesday, July 31, 2013

History of Toothpaste.

Why do we brush our teeth? Who says brushing leads to better oral care? Why do we wake up every morning and head to the bathroom cabinet?

Obviously, now it is all a subconscious act. I wonder what was the situation with our ancestors? How and when did we start brushing?

Came across this rather interesting article on the secret of creating a habit and routine which I thought worth sharing.

Monday, July 29, 2013

Now add "Shoppability" to "Reachability".

FMCG & CPG brands reach out to consumers using every media option available - both offline and online. However, what has often been missing is the possibility of translating brand awareness into action - that too real-time.

AaramShop's plug-ins now enable consumers to add the brand they want directly into their shopping list - commerce happens across touch-points and across devices.

Talk to us to understand how we enable EveryWhere Commerce.

Key consumer drivers that influence grocery buying.

grocery buying drivers

This info-graphic is based on our experience, over the past few years, of influencing grocery buying using the unique hybrid model of AaramShop.  The hybrid model of AaramShop allows us to view both the online and offline buying behavior of consumers.

This info-graphic is focused on the process of buying.

Thursday, July 25, 2013

Extending Shareability to Shoppability.

Here is our much awaited solution for all brands that have created a large community of "fans" on Facebook. Here is the next step - a step that helps the brands get into shopping lists of consumers and ensure that the product is bought regularly.

Would like to know more? Let's talk.

Monday, July 22, 2013

Digital is dead.


What is The Social Customer?

What I found particularly interesting in this presentation is the increasing important of the offline connect for the customers.

Thursday, July 18, 2013

Tech innovation that I love.

Loved the tech innovation - I believe it offers great opportunities for everyone. Just wanted to share along with a bunch of songs I love.