Friday, June 7, 2013

EveryWhere Commerce.

The ‘e’ in ecommerce no longer means electronic, it means everywhere.

Ecommerce is defined as the process of buying or selling over electronic systems, but as the shopper's experience has become more complex, the 'e' in ecommerce no longer means electronic, it now means everywhere.

The Harvard Business Review asked in 2011: "Is it an e-commerce sale if the customer goes to a store, finds that the product is out of stock, and uses an in-store terminal to have another location ship it to her home? What if the customer is shopping in one store, uses his smartphone to find a lower price at another, and then orders it electronically for in-store pickup?"

From the customers' perspective, they now expect access to the whole catalog, not just the range of goods in a particular location, and they expect this catalog to be available whenever and wherever they want it. People can shop potentially every minute of the day.

From the companies' perspective, there is an opportunity to connect with shoppers and have a much fuller relationship than traditional, mainstream bricks-and-mortar retailers ever did.

Thursday, June 6, 2013

Business Model Innovation.

A good guide and a thought thru' approach.