Sunday, November 11, 2007

Must read : how solid is your brand?

Came across this article in the BusinessWeek and I thought it was very well written. Do read this article : How Solid Is Your Brand?

And if you like the article read this related one as well : Building a Better Brand.

Saturday, November 10, 2007

Bad Creative Critics

Came across this one, just after finishing a meeting with the brand manager. Thought all of you will enjoy this one. :-)