Thursday, February 23, 2012

Digital Marketing Spending to Increase Across All Channels

While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance. Marketers are also seeking to improve data analytics capabilities to identify the most profitable channels and design the optimal marketing mix for driving engagement and sales. These are the top-level findings of a recent survey of 110 retailers conducted by Lauren Freedman and the e-tailing group, an e-commerce consultancy for merchants.

The report, “Surviving the Current Market Mania with a Solid 2012 Plan,” was sponsored by Bronto Software, the leading marketing platform for retailers and other commerce-focused companies. The free report is available for download at

Regarding revenue generation, merchants surveyed said that they expect top-performing channels will be SEO (31%), Mobile (mCommerce, iPads, mobile application – 30%) email (22%), paid search (22%) and social media (14%).

Saturday, February 11, 2012

Google unifies mobile, desktop Web experience with Chrome for Android

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands. 

Chrome for Android, which Google introduced earlier this week, enables users to take a personalized Web browsing experience with them as they move from desktop to mobile and back again. The browser aims to simplify mobile Web use, therefore potentially encouraging users to spend more time on the mobile Web. 

Chrome for Android could open up new marketing opportunities for brands by enabling a more seamless cross-screen experience for users. 

While the experience between the desktop and mobile devices is currently disparate, with Chrome for Android, users can have a single experience.