Saturday, March 14, 2009

Shop Floor - The New PRIME TIME.

I started documenting the changes in the way shoppers behave when taking a decision on the brand purchases sometime back and have collated the top 10 trends, as I see them, in this white paper.

The trends strongly reiterate the urgency and the need for brands to focus on the “shop floor” in the same manner as they have traditionally focused on the prime time on TV to advertise and promote themselves and their products.

This whitepaper on the changing shopper behavior and its reasons is now available for a free download from here. You will however, need to register on the site and then log into it to download the whitepaper.
There is a lot more information on each of the trends; do email me if you wish to know more – I will be happy to share the same with you. You will also find some of the additional information on each of the trends on this blog over the next few weeks – so do subscribe to either the RSS fee or by way of email for regular updates.

Happy reading! And look forward to your views.

Thursday, March 12, 2009

Anatomy of Recession-Proof Business.

There was a debate on about running this campaign "Anatomy of Recession-Proof Business", and, I thought I should get a quick reaction from you guys!
Read more : about endure
Read more : about prevail