Saturday, December 25, 2010

Little or No Mobile Strategy in Most Companies

Telephone mobileImage via Wikipedia
The above quote is part of the Foster Research, and it is bang on from the experience which I have had with most organizations.

"57 per cent of organisations either do not have, or are in early stage development, of a mobile strategy; 10 per cent have had a fully operational mobile strategy for less than a year; a third of firms have had a mobile strategy for more than a year."
With India turning into the largest cellphone market in the world (or the 2nd largest if you take out the duplicates :-)), it is indeed sad that there have been hardly any significant mobile brand campaigns. The mobile strategy seems all outdated as the pic above. 

The report offers a snapshot of where companies are in their mobile evolution. It notes that brands in media, travel, and financial services are the most likely to have the most mature mobile strategy. Mobile is seen as a way to increase customer engagement, satisfaction, and loyalty, not generate direct revenues: 52 per cent of firms see increasing customer engagement as their number one mobile goal.

Wednesday, December 22, 2010

Thursday, December 16, 2010

Why Big Brands Are Dominating Social Media

In the pre-web days, unless you had a budget big enough for expensive mainstream ad vehicles, like TV, print or radio, it was hard to reach a significant audience with your message. Big marketers had a built-in advantage, and the big got bigger at the expense of the small. The emergence of the web, and especially social marketing, now means the highway to success now has many more "on ramps" for smaller companies.

So why is it, then, when we look at some of the most effective forms of social marketing, big marketers are vastly out-performing smaller ones?

Sunday, December 5, 2010

Stay Hungry, Stay Foolish

One of the most inspiring talks I have ever heard.

1. Why, 2. How and then 3.What

We spend the last two months, covering this aspect of emotional vs rational marketing methods in the new digital scenario - and then I come across this 19 minute talk which covers almost everything that we did in 2 days.

Recommend that all brand marketters listen in to Simon Sinek who has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"