Wednesday, March 31, 2010

What type of ads work best on social media platforms.

As time spent on social networking sites increases, (and we know that visiting social networks is the 4th most popular thing that folks do online - ahead of checking their personal emails) advertisers are willing to invest higher percentages of their budgets into campaigns targeting users on those platforms.

However, all the traditional theories & knowledge on how consumers react to ads & hence the effectiveness of ads is out of the window.

Psychster Inc.& Allrecipes undertook a study to determine which kinds of ads are most effective and whether the platforms advertisements appear on make a difference.

Download the PDF from here.

Wednesday, March 24, 2010

Greenpeace vs. Nestle

This is a wonderful analysis by Olivier Blanchard on the SM PR war and it's learnings for a brand (in this case Nestle) in his post - How to make sure your Facebook page doesn’t become a PR trojan horse.

Please read the full article here.