Thursday, October 28, 2010

AR - Skoda Fabia Rally Driving - experience !!

Here is another good example of AR being used for an extremely experiential product - a car. Skoda Fabia has used Augmented Reality on this promotion are able to diliver much more than merely awareness. Think about what you (as a consumer) are getting beyond merely visiting a website or seeing and add. 


video

Rather than waiting for foot falls in their showrooms, Skoda has been able to take the fun of a test drive into the houses of it's potential customers and to get them to experience the thrill of driving (almost) without ever leaving their house. 

3 comments:

Anonymous said...

WOW, this is great... look forward to more

Micheal Tan said...

Hi Vijay, we discussed this today... and thanks for the advice. You mentioned some of the last mile connections where AR has been successfully used. Can you share the same.

Extreme Driviving said...

Its such good feeling to racing. Thanks Vijay. I will wait for some more about this.