Thursday, February 25, 2010

Brand ahead of demand? Are you crazy?!

I share and completely understand the anguish faced by Joel Harrison, the Editor of B2B Marketing. I can empathize with him when he says

I was staggered and aghast when chair Richard Perry asked the audience for their view on brand versus demand: what did they think was most important? The response pretty overwhelmingly, was in favour of brand – at least two thirds of the audience voted for it. To be quite honest, I was staggered by this response. ""

Please read his full article here - Brand ahead of demand? Are you crazy?!

What is amazing is that normally there are the two extremes - one set of folks who are focussed on only the brand - what I like to think of as guys focussed on ROE (return on ego), while there are other set of guys who are extremely focussed beyond ROI - they want actual conversions and sales from the agency.

Middle path is the sweet spot. Engagement to drive trails and positive conversations.

Posted using

Tuesday, February 16, 2010

Woo Rank - a good tool

I quite liked this tool. It is awfully simple, quick and gives enough 1st level information on the websites and points out the simple (and in some cases big) mistakes. Check it out.

SM beyond FB

In almost all my recent discussions with either brands or with management students, there is an increased awareness and interest on using social media to make their marketing initiatives more "conversational", however, for too many folks it gets limited to Facebook and Twitter.

Below is a good representation of what all should be involved;

The larger version is available here.

Wednesday, February 3, 2010

Very interesting approach.

Found this site recently very aptly named which tells us exactly how to use Twitter for marketing and PR

Could not resist sharing this one... and for the record I do not agree :-)

Tuesday, February 2, 2010

Seth Godin on standing out | Video on

Seth Godin on standing out | Video on

Corporate Connections

To download please visit

Should You Be Trying To Create Demand or Desire?

Nice post by Tom Martin, a must read.