Wednesday, January 13, 2016

Punctuating the shoppers' phone based journey.

The growth in the Home Order segment has significant implications for brands.

Most current in-store marketing strategies are primarily focused on influencing the customers @ the store, however, with the customer reducing her visits to the store, and Home-Order segment increasing rapidly, brands might miss out on this large section of busy-consumers.

Research undertaken by AaramShop indicates that almost 50% of FMCG shopping in urban India happens on the phone.

AaramShop has innovated to punctuate the consumer's phone based order journey at over 10000 partner AaramShops, with relevant brands in order to make a more informed shopping decision.

Thus, by intercepting phone orders, AaramOncall enables brands tap this increasing segment directing the brand message straight into the households.

General Trade & its evolution - our take on it.

General Trade in India (and a number of other emerging economies) continues to be at the forefront of the grocery business, with as much as 90% of the business flowing thru them. 

AaramOn - blurring the difference.
However, the very nature of the general trade is rapidly changing with outlets adopting the modern business methods, be it store design, self-service, methods of stocking etc, while at the same time continuing to service their consumers with finer aspects like quick service etc. 

The change is gradual, but given the huge numbers ... even when a small percentage of 13 million retailers upgrade the impact is significant. 

Our experience at AaramShop, makes us believe that biggest change would be in the way the retailers adopt to technology in the next 1 to 2 years, and the technology that would lead would be mobile based and will help the local retailer connect with his local consumer, with ease and effectiveness. 

With this increased adoption to technology, the difference between "modern" and "general" trade seems to blur out.

The retailers now have access to an awesome solution in the form of AaramOn to get digital in a meaningful manner.