Monday, May 31, 2010

Another superb activation by KLM

I loved this campaign by KLM. It captures attention and is difficult for anyone to ignore. I brings about a bit of smile.

Also good to see that travelers stop, engage and in a number of cases take a picture to share.

Activation + Facebook engagement.

Diesel created an interactive installation in a Diesel Store in Spain, allowing users to share the moment of buying with their Facebook friends while being in the offline store.
With this the consumers are able to make pictures and publish them directly on to their very own Facebook account.

The promotional campaign ensures that Diesel no longer engages with the single consumer, it is about engaging with the consumer’s entire social network.

Thursday, May 13, 2010

Great viral, great browser.

Superb viral campaign by BBH to highlight the speed of Google Chrome. A compelling reason for downloading and trying it. If you have not see it yet it means you are not part of the 2 million who have see it in the 1st week - then see it here;

Also see the making of the viral.