The BTL Life: Must read : how solid is your brand?

Sunday, November 11, 2007

Must read : how solid is your brand?

Came across this article in the BusinessWeek and I thought it was very well written. Do read this article : How Solid Is Your Brand?

And if you like the article read this related one as well : Building a Better Brand.

2 comments:

Anonymous said...: Gostei muito desse post e seu blog é muito interessante, vou passar por aqui sempre =) Depois dá uma passada lá no meu site, que é sobre o CresceNet, espero que goste. O endereço dele é http://www.provedorcrescenet.com . Um abraço.; January 5, 2008 at 5:45 AM
Anonymous said...: Nice article. esp the 1st one.; February 27, 2008 at 5:21 AM