Tuesday, July 28, 2009

Social Media Measurement, ROI and Monitoring

Had been on the look-out for some good content on the subject for a long time. I am still trying to understand the model where-in I can justify Twittering in terms of impact. Then I came across Robin's post wherein he has pulled together a collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI.

This along with the other digital marketing tools listed in my earlier post/s called My A to Z list of Digital Tools make a far more comprehensive toolkit. Access my A to Z list here.

I am sure you’ll find his compilation useful and some of the social media statistics resources will find their way into your toolkits. Access the list here.

1 comment:

VS said...

You would get a similar India-specific graph for Twitter using Google Trends indicating search/interest in Twitter.

For a reason for individuals to be on twitter-esp knowledge professionals here is a good qualitative answer: