Monday, July 18, 2011

An accelerator, not a challenger.

In the various discussions over the last one month of AaramShop presence one question has been a constant. How is AaramShop different from the other e-commerce portals - of which there seem to be quite a few for every need?

The answer is quite simple, AaramShop is not a portal, it is a platform. AaramShop is not designed to complete with the neighborhood retailers - rather it is designed to enable them and enhance their competitiveness.

As a hybrid retail platform, AaramShop integrates the ubiquitousness, vastness and choice of brands of the web-store with the hyper-local capability to deliver of the independent neighborhood retailer.

The services of AaramShop come free to all member of this complex retail eco-system - that includes the consumers, brands that are consumed and retail channel that enables that consumption.

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