Local businesses and brands that use local businesses to market / sell themselves understand the power of "word-of-mouth" marketing. However, it is normally expected that the internet marketing is the domain of larger corporates and that your local store is immune to its impact.
Contrary to that belief
Milo, an online product locator, has put together this
infographic that speaks volumes about the power of online reviews for local businesses.
According to the Small business Search Marketing Survey by American
Express OPEN, U.S. small businesses can still count on word-of-mouth as a
top way for shoppers to find them. Close behind, however, is the
Internet. Local consumers now heavily rely on search engine power when
shopping locally.
This trend binds in very well with the AaramShop's strategy of bring the local neighborhood grocers online, thereby get them future-ready.
