Introducing AaramOffers.

For more information on AaramOffers by AaramShop, and how they can be used by retailers visit the Channel Engagement Center

AaramOffers are hyper-local offers on grocery and daily essential products, that enable consumers to find the best offers within minutes from their homes and have them delivered at their doorstep.

AaramOffers are currently restricted to retailers within India.

 

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The increasing importance of video in digital.

YouTube responsible for 22% of all mobile bandwidth. 

Almost a quarter of all global mobile bandwidth is consumed by people watching YouTube videos, according to a new report from network management vendor Allot Communications. 

The global bandwidth share of the Google-owned video site was 22 percent in the first half of 2011, compared with just 17 percent in the first half of 2010. YouTube now accounts for 52 percent of all global mobile video streaming. 

Overall, video streaming now accounts for 39 percent of all mobile traffic and it grew 93 percent in the first six months of 2011. VoIP and IM traffic grew even faster at 101 percent, but they still only represent a total of 4 percent of all mobile traffic. 

This growth and change in media consumption patterns on mobile devices makes it apparent that digital communication should (and can) now have a large component of video content which is tailor made for the smaller screens. 

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Superb Campaign

Our recent work for Aseema Charitable Trust won a WPPED CREAM AWARD in the Direct Category.

You can see the work here; http://www.wpp.com/wppedcream/2009/direct/direct_005.html

How Digital Marketing Can Help Reinvent Direct Marketing - From Adage

Found this to be really relevant and hence requesting all to read thru. "traditional direct is stuck in the limits of a one-to-one model created and perfected for a previous age" - how true!! Read the article here.