Wednesday, October 30, 2013

Coke's - pedal your way to a discount & fitness activation.

The more you pedal the higher the discount. Coca-Cola Chile wants you to burn off a few calories. And then, presumably, cool down with a refreshing Coca-Cola. 

I liked the engagement idea, but somehow did not find the idea connecting with a the brand and felt it to be too much of a force fit.

Also trying to access if it was custom created for awards or was done on scale.

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