Monday, August 25, 2014
Wednesday, August 6, 2014
Thursday, July 3, 2014
State of Grocery Home Delivery Report : India
As part of our constant endevour to understand the evolving trends & shopping behavior of grocery
consumers, AaramShop undertook an exhaustive research across 150 stores in the Delhi & NCR. The core objective was to understand the entire scope of "home delivery" within the FMCG segment and its current and future impact on brands.
The research results are in and they indicate that Home Orders at the neighborhood retail stores are starting to become very significant indeed. This, of course, has significant implications for brands from the following points:
a. How to influence the customer when she is planning her monthly purchase
b. How to influence her when she is placing the order
c. How to influence her when she is getting the delivery
We found that 60% of the shops surveyed had more than 40% of their business coming from the Home Orders. Y-axis represents the % of business via home orders.
If you are interested to get hold of the full report, please send me an email or a tweet.
Saturday, June 28, 2014
The "gross margin negative business model".
The recent article in ET on "How success of e-commerce start-ups are making traditional retailers rethink their model" was interesting reading, however, what was more interesting was the view of Mr. Biyani. On this one (the two points he makes) I agree with him.
The darling of everybody at this point in time is "the great ecom experience", however, the business viability & margins on transactions are the elephants in the room that are getting ignored. The gross margin negative businesses are not sustainable and are completely dependent on the VC funds for survival - a fact validated by a number of business leaders who were unable to raise a 2nd or a 3rd round and ended up shutting the once 'viable ecom' business.
Another article worth reading on the subject is Issues with Inventory models .
Looking forward to see how the category progresses and the models that will finally sustain.
Friday, May 23, 2014
Interesting Innovation.
15% of the retail revenues are lost because the consumers can't find the product / brand. Interesting opportunities.
Neighbourhood kirana shop is spiffing things up.
Business Today examines how the traditional trade stores (general trade stores) are managing the challenge posed by the large format modern trade outlets in markets like India.
The feature examines both the initiatives taken by the owners / retailers themselves and the support that they are getting from multiple organizations like AaramShop not just to stay competitive but to thrive.
Read the full article here
Wednesday, April 9, 2014
Prof Rajiv Lal on retailing in India.
Came across Prof. Rajiv Lal's interview in the recent Forbes and this brief interview with Mint. His views echo our business premise and his jargon-less logic is superb especially on food retail.
Thursday, March 27, 2014
Sunday, January 5, 2014
How 2013 Transformed Digital Marketing.
Came across this wonderful Infographic on Think Inside - It was indeed a wonderful year for digital advertising.
"New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever. Creative got more intelligent, campaigns spanned screens and formats, media buying went real-time, and new metrics for success emerged."
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