Google and Bain Consulting's recently released report on the impact of digital and ecom on the FMCG brands was extensively covered.
Of the multiple aspects of the report the two that leaped out for attention were:
50x projected growth in about 5 years - with about 5% of the sales being online.
The other was that in 5 years 35% (35 Bn USD), would be digitally influenced sales.
The critical role of "digital" for FMCG brands is clearly established. Fun times ahead.
Of the multiple aspects of the report the two that leaped out for attention were:
The critical role of "digital" for FMCG brands is clearly established. Fun times ahead.
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