I thought the creative thinking on this was quite sharp and based on a simple yet universal insight on young men in bars vs their girl friends. Installing a teletransporter in a handful of bars would create enough buzz and engagement even amongst the folks who have not experienced it.
Showing posts with label Cannes Lions Activation Promo shortlist 2010. Show all posts
Showing posts with label Cannes Lions Activation Promo shortlist 2010. Show all posts
Tuesday, February 8, 2011
The Cannes Re-look
Have shared my reactions to the various shortlisted entries at Cannes Promo Category, however, since there have been a number of requests for the entries to be on this blog, I am putting them up here along with my views.
Monday, June 21, 2010
The Promo & Activation Shortlist from Cannes
Its taken us over 7 days (and on some days late into the evening) to get to the shortlist for the category of Promo & Activation for the Cannes Lion. The list has been churned from over 1200 entries from around the world and represents some of the best work in the category.
You can view the list here.
Subscribe to:
Posts (Atom)