MarketPulse is a superb last mile effectiveness measurement tool. It helps a brand understand how it is performing with respect to various consumer touchpoints - when compared to it's own benchmarks, or when compared to it's competitors.
It also allows a brand to understand the performance across geos and store types.
Check out the screencast of MarketPulse;
If you have problems of screen resolution and are only seeing half a screencast above :-) - please visit this site.
