Extending the print media. The New Standard.

It is wonderful to see the Augmented Reality (AR) integration with print media brought about by Times of India and Adstuck Consulting.

What sets this use of AR aside is that it is not designed as an one-off advertisement that has AR integration which are generally viewed as gimmicks, but rather is firmly planted as a standard feature on the morning newspaper on a daily basis and that will ensure its wide-spread adoption and usage in a short time.  

This technology has been around for years as QR code readers, but no newspaper in the world has used it editorially to delight its readers and create a new level of interactivity.

Believe this is how the future of not just newspaper but most print media would look in the era of convergence. The increase in the user base would have a huge and a positive impact on the usage of the technology for advertisers.

Download and test it from here and let me know what you think.

Related articles

• Print Media Just Won't Die
• How print is adapting to a digital world
• Google makes more ad revenue than all American print media combined
• Augmented Reality is set to revolutionise the publishing industry

Tesco QR Code Subway Store

QR code opportunity for CPG / FMCG products.

QR = Quick Response.

Having said that, the implementation & integration of the QR technology for FMCG / CPG brands in most markets (including India) has been very limited and for good reason. Even if you were to get the consumer to use the QR code on the product pack or shelf - what do you do next? A customer's visit to the website for more product information, usage tips etc are great possibilities and should be exploited, however, sales has not been very high on the agenda.

Now AaramShop adds another dimension to what a brand owner can do with the simple QR code - your consumer can now order your specific product / brand and have it delivered within hours to his / her doorstep; and all this without any escalation in the costs.

Re-ordering of your product, just when your customer is about to run out of it has never been easier.

Try it.

Most smart phone either already have a QR reader or the same can be downloaded free from any of the App centers or download from here;

Also try this;