Yahoo rewamps its search logic.

Yahoo is trying to catch up with Google on lost ground related to “SEARCH”, and is using innovative methods to re-design its search logic and is calling it the biggest "consumer experience improvement" ever. The new methods will have an impact on SEO to a large extent and SEM to some extent.

Lets see if this works for them and if they are able to recover. Will review & research the impact on a regular basis and update it on this blog.

Watch this report here.

Good tool for search volume data.

I am sure you have always wondered about the size of search volume of your keyword or phase on the various search engines around the world. Understanding this volume could help one in choosing the appropriate phase to ensure your blog or web page is in the reckoning and properly optimized.

There have been a number of tools which help you access these volumes like Overture , however, this tool by WORDFINDER is excellent as it aggregates the results across various search engines.

While it is driven off the Overture keyword suggestion tool, it aggregates monthly regional monthly regional search volumes by market for Google, Yahoo!, MSN and ASK and then links the search volumes to the related global search results.

The tool currently assumes Google having 60.9% of the search traffic where Yahoo! having 22.3%, MSN 10.6% and ASK 4.3% of the entire search volume. Stats are based on a 2006 Hitwise survey.

Depending on your topic and your geographic location the search engines may have vastly different search volumes. The tool can only possibly offer approximations. It is sad that the geographies covered by the tool are limited.