Monday, May 31, 2010

Activation + Facebook engagement.

Diesel created an interactive installation in a Diesel Store in Spain, allowing users to share the moment of buying with their Facebook friends while being in the offline store.
With this the consumers are able to make pictures and publish them directly on to their very own Facebook account.

The promotional campaign ensures that Diesel no longer engages with the single consumer, it is about engaging with the consumer’s entire social network.

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