BTL trends in Russia.

Please read the recent report in The Global Marketer here.

Promo Trends Report 2008.

Do look at this latest Trends Survey done by the Promo Magazine. Great to see as much as 61% allocation towards consumer and trade promotion. This is a must read and it is a free download.

Tracking the trends.

A comprehensive report on the growth of the BTL marketing services across industires with reasons for the same and the most effected aspects of the "traditional" media formats. Please download the full report from the Articles and White Papers section of The BTL Life from here.