It’s time for dinner! Lawry's Digital Dinner Bell.

Lawry’s Digital Dinner Bell was born as the modern way to get family and friends to the table. 

The initiative / campaign is focused on the core of Lawry's recipe database.  

Start by selecting a flavor for tonight's dinner. Next, browse the Lawry's recipe database of the chosen flavor, pick a recipe, and prepare it. 

When it’s ready, invite family and friends to dinner. 

With a simple shake, your phone rings the Digital Dinner Bell and lets your family know that dinner is ready via SMS, Facebook posts, or a personalized phone call. 

It’s the modern way to get your family and friends to the table for a quality, family meal. 

Download your own dinner bell from here (Android only) and enjoy a family dinner.

The impact of online on offline behavior.

Nature - international weekly journal on science published a mass social-network study which shows that influence of close friends raises participation.

Just how much can activity on Facebook influence the real world? About 340,000 extra people turned out to vote in the 2010 US congressional elections because of a single election-day Facebook message, estimate researchers who ran an experiment involving 61 million users of the social network.