Sunday, November 11, 2012

The impact of online on offline behavior.

Nature - international weekly journal on science published a mass social-network study which shows that influence of close friends raises participation.

Just how much can activity on Facebook influence the real world? About 340,000 extra people turned out to vote in the 2010 US congressional elections because of a single election-day Facebook message, estimate researchers who ran an experiment involving 61 million users of the social network.

The study is the first to demonstrate that the online world can affect a significant real-world behavior on a large scale, say the researchers. But the closest Facebook friends exerted the most influence in getting users to the ballot box.

If folks can be influenced to vote, then can surly be influenced by buy brands.

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