Business Standard's Strategist is carrying one of my articles today. I had written this note (over two months of the IPL fever) on the similarities on the evolution of the game of cricket and the evolution of the behavior of the consumer.
You can read the article here.
The note is why a smart marketer has to evolve to stay relevant to the changed consumer and that you either play by the rules of the audience or you perish.
Do let me know your views.