Mobile and Social Steering Future for CPG.

"We see a merging between social and mobile as two really popular platforms coming together, not only for ecommerce, but also to drive multichannel behavior. It’s just incredibly dynamic, and we’ve really adopted an integrative planning framework that takes into account the consumer journey and how the consumer is using digital channels and platforms. That’s become the driver for how we plan our entire marketing strategy and budget."

It was good to read this interview of Jeff Jarrett, vice president for global digital marketing, as he spoke about the most effective ad formats for consumer packaged goods, and how online CPG sales have required the industry to establish a larger footprint in digital. Read the full interview here where-in he talks on strategies, RoI, impact of mobile & social media and the changing consumer behavior. 

A must read for all FMCG / CPG marketers on how the trends are shaping up.

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• CPG Branded Websites Driving Offline Sales.
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• CPG Trade Promotion, Co-op Ads shifting to digital.
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Facebook Considers Adding The Hate Button.

Just imagine the impact on your brand's Facebook centered marketing strategy if you have more "hates" than "likes" on your brand's timeline. 

When the original Like button was announced, Mark Zuckerberg made a bold prediction there would be over 1 billion Likes across the web in just the first 24 hours. Sources at Facebook say Mark is estimating 2 billion Hates on the first day. Facebook studies have shown the sad fact that people hate things on the Internet more than they like things. There’s also an internal debate on whether the new button should be called “Hate” or “Dislike.”

Since the tiny Like button makes up such a huge part of Facebook’s revenue, the introduction of the Hate button could raise Facebook’s valuation further ahead of the IPO.

If FB decides to add the button, then personally I think "dislike" has a better ring to it than "hate".

Read more about the possibilities of hate button here

Related articles

• Likes, Genre, Action - Facebook Introduces Clicks to Action
• Understanding Frictionless Sharing
• E-commerce is coming of age.
• Facebook's New Business Pages Means Marketers Must Evolve
• Social Commerce: The New Era Of E-Commerce 

Kraft Foods. Kay Slaven, Sr. Manager Digital Marketing. QR Seminar.

Consumer trends Influencer 2010 - agree with a number of them.

TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters

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