Social WAVE Report.

Universal McCann has has released their 5th Social WAVE report with almost 40,000 respondents globally. The report focus on how the growth in social media is opening avenues never seen before by brands, and show insights on how brands can look to use social to it’s maximum potential.

You can read more about it here or on slideshare.

Wave 5 the socialisation of brands - report

View more presentations from Thorsten Linz.

Statistics: The Growth Of Mobile Into 2011 | Digital Buzz Blog

Statistics: The Growth Of Mobile Into 2011 | Digital Buzz Blog

Very good read.

AR - another interesting example.

The humble "visiting / business card" can be made to amazing things. Here's a superb example of Augmented Reality, which brings a simple thing like a visiting card alive. 


I suggest you visit the site and take a print of the sign and then use it with your webcam on to "EXPERIENCE the introduction with the business card"

AR - Skoda Fabia Rally Driving - experience !!

Here is another good example of AR being used for an extremely experiential product - a car. Skoda Fabia has used Augmented Reality on this promotion are able to diliver much more than merely awareness. Think about what you (as a consumer) are getting beyond merely visiting a website or seeing and add. 

Rather than waiting for foot falls in their showrooms, Skoda has been able to take the fun of a test drive into the houses of it's potential customers and to get them to experience the thrill of driving (almost) without ever leaving their house. 

Augmented Reality - will finally take things to the next level of connection.

Augmented Reality (AR) has always been exciting however, how finally it is being adopted by more and more brands everyday and it could be / would be is the next big (really big) to hit the marketing community. AR enables a live direct or indirect view of a physical real-world environment whose elements are “augmented” by virtual computer-generated sensory input such as sound or graphics.

AR brings the virtual & real world a lot closer and open up a host of opportunities which are being increasingly exploited by brand owners. Here is a simple example used by Burger King to highlight “Value for a 1 USD” – an interesting and effective way to get the point across and ensure the engagement is longer, personal and more sharable. 

AR brings the advantage & need of physical engagement to the virtual world. It changes the one way communication to a far more engaging conversation. Each experience is very personal and unique to the consumer - enjoyable enough for him / her to share with friends on the social networks. 

AR is integrating well with all other media devices be it mobile, newsprint, internet, last mile / retail etc. Look out for more examples in the next few posts.