Tuesday, October 23, 2007

Consumer & the Brand : The break up

I thought this was a classic interpretation of the relationship (or lack of it) between the consumer and the brand. While I think it is entirely applicable to any one sided brand communication, it is also applicable to the patchy and ill-conceived 1-on-1 marketing campaigns.

Interesting that it had to come to us from Microsoft!!

Watch the video here.

1 comment:

Mike said...

Very nice indeed. And like you said... from MICROSOFT -- why?