I thought this was a classic interpretation of the relationship (or lack of it) between the consumer and the brand. While I think it is entirely applicable to any one sided brand communication, it is also applicable to the patchy and ill-conceived 1-on-1 marketing campaigns.
Interesting that it had to come to us from Microsoft!!
Watch the video here.
1 comment:
Very nice indeed. And like you said... from MICROSOFT -- why?
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