Tuesday, May 13, 2008

Potentially malicious sites' search results - labled.

If you search using Yahoo, you would have noticed SearchScan service in it’s beta format on the right-hand top corner – it already in use in some of the geographies and I believe will have an effect on the ranking and click thru’ rates of the defaulting sites. While Google has had the service for a few months now, the Yahoo service which is powered by McAfee is far more prominent and will keep the user away from the site for sure – making it critical for sites to rectify their processes, be it viruses, malware, spam or other harmful software, especially in case they are depending heavily on SEO traffic.

Listed below is an example of things going a little awry for Agency FAQS. With the kind of warning, even I was wondering if it was safe to venture on to the site and I have been using the site for ages.

This is a simple search result, notice the RED.

Afaqs has just been declared a proclaimed spammer.

The process being followed by Google or Yahoo is not clear yet, as neither has published its classification technology, which makes it difficult to determine how alike the two services are. The one visible difference is the prominence of the warning in case of Yahoo, while on Google; you do get a text link “This site may be harmful to your computer”.

The service makes a lot of sense for the user and will prompt the site-owners to clean up their acts or be listed “harmful to search”.

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