What type of ads work best on social media platforms.

As time spent on social networking sites increases, (and we know that visiting social networks is the 4th most popular thing that folks do online - ahead of checking their personal emails) advertisers are willing to invest higher percentages of their budgets into campaigns targeting users on those platforms.

However, all the traditional theories & knowledge on how consumers react to ads & hence the effectiveness of ads is out of the window.

Psychster Inc.& Allrecipes undertook a study to determine which kinds of ads are most effective and whether the platforms advertisements appear on make a difference.

Download the PDF from here.

Online Marketing trends for 2010 - liked the series.

2010 Online Marketing Influencers: Trend Predictions in 140 characters by Trendsspotting

View more presentations from Taly Weiss.

Woo Rank - a good tool

I quite liked this tool. It is awfully simple, quick and gives enough 1st level information on the websites and points out the simple (and in some cases big) mistakes. Check it out.

The year the media died.

For anyone in the media, brand marketing, advertising business, this video is a must see! It highlights the new reality better than most long essays. Listen to the Madison Avenues Blues here.