People will always want to shop, and that’s not going to change, but the
online experience has raised shoppers’ expectations and made them much
more discerning, so it behooves all retailers to know their customer
that much better. The Web is providing a much broader, more accurate
and real-time picture of exactly who they are and where they live,
arming retailers with the information they need to make smarter
decisions about physical expansion — the most capital-intensive of
investments.
This hybrid retail opportunity creates opportunities not only for retailers but also for the brands. Data & trends provided by online retailing is a reflection of the offline consumer behavior and is far more accurate and trust-worthy as against data based on surveys and focused groups.
2 comments:
Online shopping has certainly come a long way. There's nothing more good than shopping from the comfort of your home. Having said that, online shopping has made us lazy too.
I agree with you Namrata. It also means that we have more time on hand to do other stuff that we love :-)
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