Monday, May 28, 2012

How Web Traffic is Driving Brick and Mortar Expansion

People will always want to shop, and that’s not going to change, but the online experience has raised shoppers’ expectations and made them much more discerning, so it behooves all retailers to know their customer that much better.  The Web is providing a much broader, more accurate and real-time picture of exactly who they are and where they live, arming retailers with the information they need to make smarter decisions about physical expansion — the most capital-intensive of investments.

This hybrid retail opportunity creates opportunities not only for retailers but also for the  brands. Data & trends provided by online retailing is a reflection of the offline consumer behavior and is far more accurate and trust-worthy as against data based on surveys and focused groups. 


Namrata Mahalingam said...

Online shopping has certainly come a long way. There's nothing more good than shopping from the comfort of your home. Having said that, online shopping has made us lazy too.

Vijay Singh said...

I agree with you Namrata. It also means that we have more time on hand to do other stuff that we love :-)