Sunday, December 5, 2010

1. Why, 2. How and then 3.What

We spend the last two months, covering this aspect of emotional vs rational marketing methods in the new digital scenario - and then I come across this 19 minute talk which covers almost everything that we did in 2 days.

Recommend that all brand marketters listen in to Simon Sinek who has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"

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