Monday, October 25, 2010

Media & the power of social networks.

The impact of the social media on traditional news media and the societies they serve is enormous. While the traditional media houses claim to be embracing the social media power by of twitter accounts of their star journalists and integrating tools of SM within their programming, they seem to be battling a new age business model in journalism, which moves away from the massive “organization” set-up to a more nibble organizations set-up which takes it’s power from crowdsourcing.

Wikileaks is a shining example of this new age of journalism. Read more about Wikileaks.

A significant number (almost 50% of broadband users world wide) confess that mobile or online is their main source for news. There is opportunities for organizations like Wikileaks to move from only addressing the “long tale content” to even main stream news content and needless to add that they cut across to reach audience across the world.

While there are those who would still think that citizen journalism would not overtake traditional journalism – I differ in my views. I would expect the emergence of a large number of “content” specific platforms – which will aggregate content, which even the traditional media would need to feed on.

Meanwhile the following stats should reinforce the view on the rise of sites like Wikileaks.

While you can read more about Wikileaks here, it is however, what is quite interesting to see how the traditional press is worried about it and how petty can an organization like CNN be – instead of focusing on the serious issue of thousands of deaths of civilians in Iraq, they decide to focus on the irrelevant issues prompting the WikiLeaks founder Julian Assange walked out of an interview with CNN in London

Almost looks as if the CNN is running a government agenda. 

1 comment:

Micheal Tan said...

CNN reporter is nuts.