Saturday, December 24, 2011

A Framework for Keeping CPG's Relevant Online

Came across this comprehensive and insightful essay by Jordan Julien. He has arrived at the insights based on examining internal documentation, and conducting ethnographic studies, from four different global CPG's and finding correlations. 
The synthesis of this work has culminated into "The Ecosystem of Understanding", a framework for keeping CPG's (and everyone else) relevant online.
Jordan been able to extract 5 insights common (as under) to every CPG he has worked with; even the most innovative.
  1. We don't know who we're talking to, but we like to pretend like we do.
  2. We don't know why we're talking to them, but we know we should be.
  3. We suffer from Shiny Object Syndrome.
  4. We're inconsistent, but we're learning.
  5. We're old, scared, and angry; but its only a matter of time before we're phased out.
Read more here

No comments: