Sunday, January 22, 2012

Mobile content development strategy for tablets.

Forrester Research predicts that tablet sales this year will start to outpace notebooks. While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike. 

How do you incorporate the tablet as part of your mobile content development strategy? 

Doug Heise and Sascha Langfus list some of the best practices for building an optimized, engaging Web presence on the tablet here.
AaramShop has adopted the Web App approach which helps it deliver the best of both worlds, allowing highly interactive mobile apps for the tablet that is optimized from a usability and functionality perspective, but that can also be deployed to a wide range of platforms and devices. However, what really caught my attention was the need to distinguish between the mobile phone app and the tablet app. Clearly a lot of additional work to be done here.

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