Tuesday, March 20, 2012

5 + 1 Huge Digital Marketing Trends You Can’t Afford to Ignore

"Digital marketing is a discipline in flux", says . We face an onslaught of shiny new technologies and platforms that promise to “change everything.” Marketers are creating similarly breathless headlines, proclaiming the next revolutionary devices/apps/social networks.

Yet, even smart marketers don’t know what changes the future will bring; but they do need to be aware that their industry is changing every day. For instance, to reach consumers marketers need to be increasingly mobile, engaging, relevant and aware of the contexts in which we currently operate. 

Here are five digital marketing trends as identified by

1. Location Services
2. New Ad Formats
3. User-Generated Curation
4. Advertise by Format
5. Integrated Marketing

Read more on these trends here. Would love to add Hybrid Retailing as the 6th trend, wherein there is a seamless integration of the ZMOT and the FMOT, specifically with the use of mobile devices. 

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