"Digital marketing is a discipline in flux", says . We face an onslaught of
shiny new technologies and platforms that promise to “change
everything.” Marketers are creating similarly breathless headlines,
proclaiming the next revolutionary devices/apps/social networks.
Yet, even smart marketers don’t know what changes the future will
bring; but they do need to be aware that their industry is changing
every day. For instance, to reach consumers marketers need to be
increasingly mobile, engaging, relevant and aware of the contexts in
which we currently operate.
Here are five digital marketing trends as identified by
1. Location Services
2. New Ad Formats
3. User-Generated Curation
4. Advertise by Format
5. Integrated Marketing
Read more on these trends here. Would love to add Hybrid Retailing as the 6th trend, wherein there is a seamless integration of the ZMOT and the FMOT, specifically with the use of mobile devices.
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