Monday, March 19, 2012

The Social Media Advocacy Model

In theory, as social media becomes more common place, organizational audience engagement objectives, strategies and tactics should evolve past acquisition towards advocacy. is quite sure some consumer brands are heading in this direction but, in his experience, many companies and agencies still seem to be focused on driving audience awareness and using “likes” and “follows” as success metrics.

To spark some discussion on the topic Mark thought it might be helpful to present an encapsulated view of advocacy. This brilliant infographic aims to present advocacy at a glance, explaining where it sits on the audience relationship spectrum while visualizing the steps organizations can follow to move connections towards becoming advocates.

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