The title of this post is the question that Joel Rubenson asked Catherine Roe, head of CPG for Google. What stumped me was the sheer volume of "interest / passions" related searches, which just goes to indicate the opportunities for the CPG marketers.
Catherine reports that searches on Google.com related to recipes are up 38% in 2011 over 2010. And it’s a huge number. It’s 7.8 billion recipe-related searches on Google.com.
Just to give you a perspective, there are more
searches around food and recipes than there is travel, beauty, and
luxury. It is absolutely huge. The iPad or her
computer or her phone has replaced her cookbook. So, she’s doing that
research ahead of time on Google and then going to either a recipe site
or a food site or whatever it might be to get the tips, to get the
health information, to get the ingredients to get everything she needs.
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