Came across this article in Forbes and I thought it was worth sharing - as these are the brand marketing trends that can open significant opportunities or create big challenges over the next 12 months.
What makes it even more interesting is that 7 of the 10 trends (to a lesser extent the other 3 as well) are significantly dominated by social media. Interesting to see that Susan has given traditional media a skip, other than stores that help create "brand experiences".
Wonder if brand's media marketing spends are going to follow the marketing trends.
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