Experiential marketing has been around since the days of the traveling
salesman. But with a strong assist from technology, it now it is
re-emerging as the backbone of many branding plans.
Came across this wonderful article on CMO and felt it was worth sharing.
The article captures the key changes and the fact that the empowered consumer has made experiential marketing a necessity in
some areas, such as retail and electronics, where showrooming is turning
products into commodities.
And with the rise of online and mobile
shopping empowering consumers to commoditize products, a tactile
experience becomes a good way to set one product aside from another.
1 comment:
Dofollow is that the spirit of the net. Thanks for sharing.
San Francisco SEO
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