Monday, December 24, 2012

A New Era For Experiential Marketing

Experiential marketing has been around since the days of the traveling salesman. But with a strong assist from technology, it now it is re-emerging as the backbone of many branding plans.

Came across this wonderful article on CMO and felt it was worth sharing. 

The article captures the key changes and the fact that the empowered consumer has made experiential marketing a necessity in some areas, such as retail and electronics, where showrooming is turning products into commodities. 

And with the rise of online and mobile shopping empowering consumers to commoditize products, a tactile experience becomes a good way to set one product aside from another.

1 comment:

standford adler said...

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